How to find customers for your candle store
People ask for candle recommendations every day: a scent that fills a big room, a clean-burning option for a nursery, a gift for a mum who has everything. Each of those posts is a buyer who has not decided where to buy yet.
This page shows where candle buyers ask, the words they use, when demand peaks, and how to reply so it does not feel like an ad.
Where candle buyers ask
| Where | What people ask for |
|---|---|
| r/candles | Scent recommendations, "what should I buy next" threads, gift questions |
| r/GiftIdeas | Candles come up constantly as gifts for teachers, hosts and coworkers |
| r/BuyItForLife and r/HomeImprovement | People asking for long-lasting or non-toxic candles for the home |
| Facebook groups for home fragrance and gift ideas | Public posts asking where to buy a specific scent or a dupe of a big-brand candle |
Read each community's rules before you reply. Most allow helpful answers from sellers but remove plain links and copy-paste ads.
What a buyer's post looks like
These are typical of the posts you are looking for. Each one names a need, and often a budget or a deadline:
Typical post
"Looking for a candle that smells like a real Christmas tree, not sweet. Any small shops?"
Typical post
"Need 40 small candles as wedding favours, ideally with our names on the label."
Typical post
"Best soy candle for a bedroom? Want something that doesn't give me a headache."
Search phrases that find them
Paste these into Google, then sort or filter by the past week so you only see posts that are still open:
"candle recommendation" site:reddit.com"looking for a candle that smells like""candle" "wedding favors" "custom label""clean burning candle" recommend
On Reddit itself, search your product word plus "recommend" or "looking for" and sort by New. Our guide on finding buying-intent posts has more phrases.
When demand peaks
Gift season (October to December) is the biggest by far, then Mother's Day, Valentine's Day and wedding season (May to September) for favours.
How to reply
- Answer the question first. Give a real recommendation, even if it is general advice.
- Say you make or sell it. Being open about it builds trust, and most communities expect it.
- Add a detail that helps them decide: a price, a size, how long delivery takes.
- Reply from your own account, and only to posts that are recent and still open.
Example reply
"Hi! If you want a real tree smell rather than sweet, a balsam and cedar blend is what you're after. We make one in soy wax that's quite strong in a big room. Happy to tell you more if it helps."
Skip the searching
Doing this by hand takes an hour or more a day. Lead Harbour does it for you: paste your candle store link and it finds recent public posts from people asking for what you sell, checks each one is a real buyer, and writes a reply like the one above. You send it yourself from your own account.
Talk to other store owners
Our Discord server is where store owners share what works: which posts convert, how they word replies, and what to avoid. Free to join, and you can ask us anything there.
Common questions
Where do people ask for candle recommendations?
Mostly on Reddit (r/candles and gift subreddits), public Facebook groups about home fragrance and gifts, and Quora. Gift posts peak from October to December.
Can I sell candles by replying on Reddit?
Yes, if you answer the question first. Recommend the scent that fits what they asked for, mention you make it, and skip the hard sell. Many subreddits ban plain links, so read the rules.
How does Lead Harbour find candle buyers?
Paste your store link and Lead Harbour reads what you sell, then searches public posts on Reddit, Facebook, Quora and forums for people asking for it. Sellers, ads and old posts are filtered out, and each lead comes with a reply you send yourself. Your first 5 buyers cost $1.
Find candle buyers for $1
Paste your store link and see 5 people asking for what you sell, each with a reply ready to send. Refunded if we find fewer than 5.
Get 5 buyers for $1